Thursday, May 24, 2007


for those of you who follow the cup of excellence program, you'll understand what a big deal it is for my friends down at finca vista hermosa to score a number 8 ranking in the upcoming auction. to get chosen alone is a huge distinction. to crack the top ten...well, that's just downright sick. i noticed also that the 2006 winner, el injerto, ranked 6th.

best of luck to the martinez family as they take their farm to the next level. scoring a beautiful 87.53 at an international level is a huge accomplishment for this great farm and group of people i have come to love.

in related news, this crop represents the 50th anniversary harvest and, if the coe auction is any indication, it will be a very special one indeed. to help fvh celebrate, brown has been finalizing some commemorative t-shirts that not only will look cool on your back but will go for a good cause. when our shipment arrives we intend to offer the coffee and t-shirt as a fundraising gift pack to help fvh in their local sustainability efforts. keep your eyes peeled for the finalized details on that.

there are a lot of storylines and strands weaving through this post. i guess the other to toss into the mix here is how edwin and fvh are to be commended not only on their commitment to quality and sustainability, but to innovation and hairbrained innovation. the frozen greens project comes to mind. the gps/gis project with tristan comes to mind. and the sheep, my goodness, the sheep! there are more to come. hats off to a class act in the industry i am proud to be associated with. i'm gushing like a schoolgirl. i should stop. but three cheers to greatness in the cup.

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