Tuesday, May 29, 2007

oh my

did you see this? at a cool $130/lb GREEN (probably in the neighborhood of $200/lb landed), what do you suppose the retailers will charge for this? and how much of it do you suppose they'll really play with to determine proper profiles? especially if you only got one bag of it.

i guess my thought is that now that the gesha has proved itself three years running, will we continue to see the gold rush to plant gesha all over the world as has already begun to happen? or, in the vein of latter day coffee explorers such as novo's brodsky, will people step up, show some creative moxy and get out there to look for the estimated hundreds (!) of as yet unknown african cultivars still undiscovered?

sadly, i think i know the answer. yes, i've had the esmeralda. yes, it is indeed almost physically and viscerally stunning. but i'm just afraid, as with most other things of this nature, that people will simply try to waltz down the winning path laid down by someone else, coffee's version of a bad pop song duked over a thousand times along the same tired old formulas.

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At Friday, 08 June, 2007, Blogger Jason Haeger said...

I feel the same way, but didn't know how to express it. You hit the nail on the head.


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