Thursday, June 14, 2007

we knew you when...

tomorrow will be a good day. it is a big day for my friends at finca vista hermosa as they participate in their first cup of excellence. we are praying for a huge day for them in particular and, of course, for the continued push upward of super-premium coffee into the consciousness of the consuming public from a commodified morning necessity--basically, the coffee-as-fuel ethos--to something truly special, cared about and paid for based on quality, not gimmicks or hype.

we are praying for the advent of quality as the sole qualifier of price. and, guatemala being among the best of the centrals in cup quality year over year, we keep our fingers crossed to see huge gains in prices paid for quality tomorrow at auction.

am i rambling? maybe. i guess i'm mostly just nervously excited for my friends and want them to do well and gain more fans. it's the same way when you discover a great uberunderground band and want everyone to know you knew them way, way before all others by sporting their t-shirt. i feel a little this way about fvh and am insanely proud to have my name associated with fvh, if even on such a tiny scale as brown is able to produce.

whatever. go fvh! we knew you when...

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