Brown Moves Foward

so last week i took another small step (among many) toward opening/owning/operating my own coffee and espresso bar. i captured the internet domain name for the company name i want.

THE BROWN COFFEE COMPANY

i really love that name. it is obscenely simple. conveys clean lines (a stylistic favorite feel for me). is directly to the point (you know what you're buying...and it helps ensure you don't open your arms wide to too many off-topic products). it feels bohemian, refined, relaxed, upmarket--all at once. i really feel the name has a whole foods market sense to it.

cart before the horse? maybe. sure, the name hasn't been registered for business with the secretary of state. yes, i have yet to get money for the thing. and of course, naturally, i have no actual web site up yet.

but the name is registered virtually. i own it:

http://www.browncoffeeco.com

don't go there yet. all you'll get is one of those dumb company sites that says "this site has been reserved blah blah blah."

anyways, just wanted to mark the occasion.

coffee professional's wish list

coffee professionals: this post's for you. if you had access to an engineer who could develop then build any piece of coffee/espresso/roasting equipment (whether an improvement on an already existing item or a new dream machine altogether), what would it be?

my father in law is in town for a couple months and among the things he's going to build for me are a retail/bar grinder with large blades and a sloooow rpm's. we're also going to visit the process of vac-potting/french pressing on demand, a la clover. a major design upgrade for a machine like that, from what little i've seen and read about clover, will be to offer multiple "brew baskets," and/or to have a grind-tamp-brew-discard feature. another wish list item on that machine would be some sort of multiple hopper layout where you could fill your (five? ten?) whole beans on brew offer in these separate hopper and let customers tell you what they want. you simply push a button and hopper X drops the proper proportions into the grinder, tamps, brews and discards. the hoppers are small--don't want to waste--and you can easily refill beans that are in higher demand throughout the day.

sounds easy, doesn't it? well, if anyone can do it, my father in law can. he'll bring the brains. i'll bring the cupping muscle.

wish list items anyone? since this is a brand new blog, everyone's new. come on in.

READ THIS

this blog is not yet operational. reading it could cause blindness (yes, it's that good.) in the meantime, cruise over to my original blog: www.whiteon.blogspot.com there's actually some coffee stuff in there.

all things coffee

this is a test post to my new blog. if you're reading this, you're a chump. ha ha!

second time is a charm

ha ha. i fooled you again. this is a second test.